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A different kind of approach to the health & wellness landscape

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Home: About


SimbioCity is an integrator of business solutions specialized in the nutraceuticals market

We discover, develop and market high-quality, scientifically-supported, clinically-proven nutraceuticals, natural extracts and micronutrients, while helping the healthcare specialists to understand the everchanging marketplace of nutritional supplements, and make most informed and educated choices for their patients.

Why Simbiocity


Ready to set foot in Romania but you feel you don’t have enough insight to do the move?

We walk the road with you and guide you through the obstacles to bring the idea to life.

Whether as a one-stop-shop for companies that plan to enter the market, or as a trusted advisor for top management of existing players, we are always connected and involved, bringing at the table our strategic thinking and practical approach.

We are independent and flexible. We transfer expertise and trust between manufacturers and healthcare community.

We are agile, fast thinking and focused.

We deliver lasting results in a changing marketplace: nutrition supplements.

Our promise

To help our business partners to find the best way to reach consumers, and facilitate the access of healthcare professionals to best products in the nutraceutical market, because we believe in a healthier and balanced life.


We deliver this promise by promoting premium, pharmaceutical grade, potent nutrition supplements, that deliver real results and true health benefits.

our goal

To facilitate the access of healthcare professionals and consumers to high-quality, innovative products, impactful solutions and well-established brands in the nutra market.


What drives us is our passion for the things that can make the world a better place and people healthier and happier.

our philosophy

#1 take care of your body

#2 take care of your mind

#3 always trust science

#4 be happy

Home: Services


1. Ground-up portfolio development – feasibility, study, formulation, marketing authorization, marketing plan.



2. Existing portfolio management.


3. Integrated marketing planning.


4. Medical networking & advocacy – speaker formation and training, scientific events organizing.


5. Market penetration – key players coverage, insure minimum critical mass.



6. Commercial networking.

Our clients


May be some of the world’s leaders in the nutritional supplements industry, or young, promising start-ups.

We support them and their brands to access the market providing the customized set of services that are required.


This dual role of solution provider for nutrition supplement companies and medical marketing specialists is what makes us unique in the marketplace.


Our angle is always wider than the average consultancy company, since we understand the needs and requirements of those who offer and those who demand.



Meet The Team


Rares Strugaru

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Co-Owner and Chief Strategy Officer


Izaura Nitoi

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Co-Owner and Marketing Manager

Home: Contact

Company details


SimbioCity SRL

33-41 Eugen Brote (013833)

Sector 1, Bucharest, Romania


email us:

call us: +40 723 149 326

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